Copywriters write marketing text, and text that is set on websites and other official platforms for selling products. Copywriting is more difficult than one might think: it is a delicate balance between being convincing and being overbearing in style. If you are interested in getting copywriting jobs, this post will get you up to speed.
Below are some tips to up your copywriting game, whether it’s for freelance copywriting sites, or for a large firm:
1. Research
If you want to escape writer’s block, the easiest way to do so is to research more on your topic. By having loads of information at your disposal, your copy will become much easier to write. You can also write with more confidence and with more comprehension.
2. Fascinations
Make your copy more appealing with more visual elements. You can think of unique selling propositions, or a unique voice to use. You can tell a story, and even use humor (if it falls in line with your client’s message and tone).
3. Person of interest
No one wants to read flat content. They want a voice behind it. Put your own voice into your copy, or choose a voice that will draw in readers’ attention.
4. Headlines
Ideally, your headline should be urgent, unique, useful, and ultra-specific. Don’t present your readers with a lackluster headline and expect them to be interested in your writing.
5. Simplify
Be as clear and concise as possible. Don’t shy away from technical terms, but don’t unnecessarily muddy up your writing. Your readers want to read your copy without effort.
6. The reader
Know the needs of your readers, and satisfy those needs. Don’t try to sell something through your writing–try to cater to their needs.
7. Don’t try to be smart
Playing with words, metaphors, and similes in copy can turn readers away. Copywriting is being a salesman in print–not a wordsmith.
8. File
On your computer, keep a database of your best copy. When you are having a rough day, look through it for ideas and for a format to follow.
9. Purpose
Don’t simply write to sell. Every company and product has a purpose. Don’t create content for the sake of quantity–create it to capture the hearts and minds of your readers by fulfilling their needs.
10. Outside the box
You don’t have to reinvent the wheel, but trying something new is favored in a field where text can all sound the same.
11. Ideal customer
Try to write in a way that matches the vernacular of your ideal customer. Readers want to recognize themselves in your writing.
12. Benefits
Every client needs reasons to purchase a product. That is where benefits come in. It is an exchange: I give you this money and these are the benefits I am going to receive.